Matthew Hirst

Matthew Hirst is an experienced professional currently serving as the Managing Partner at West since March 2016, where the focus lies on the comprehensive development of purpose-driven startups. Hirst also holds the position of Co-Founder at Buy.Video and serves as an Advisor for FT Nikkei UK Ekiden. Additionally, Hirst is a Board Member and investor in Switcher, Inc., which specializes in video creation tools. Previous experience includes co-founding AGEIST, a media and research company dedicated to reimagining life after 50, and leading brand experience at Google for core product campaigns. Hirst's marketing expertise was further honed at Red Bull North America, where various leadership roles in culture and sports marketing were held. Hirst's educational background includes a Dip in Marketing from London Business School, an MA in Transnational Communication and Global Media from Goldsmiths, University of London, and a BSc in Psychology from Coventry University.