Iwona Gawronska is a seasoned marketing professional with extensive experience in the financial services industry, primarily with Western Union, where Iwona has held various leadership roles since 2004, currently serving as the Go-to-market Lead for Central Europe and CIS since November 2019. Previously, Iwona was the Head of Marketing for Central Europe at Western Union Payment Services Ireland Limited since May 2015, and held roles including Senior Marketing Manager and Marketing Manager for Central Eastern Europe. Prior to joining Western Union, Iwona was the Marketing Communications Manager at Wiener Städtische Versicherung AG - Vienna Insurance Group. Iwona holds a Master’s degree in International Business from Poznan University of Economics And Business and additional qualifications from Squared Online and CIM | The Chartered Institute of Marketing.