Alex Cruz

Alex Cruz serves as Vice Chairman and Board Member at WestJet since November 2021, and Executive Chairman at PortAventura World since December 2021. Additionally, Cruz is an investor, board member, and advisor at Fetcherr Ltd and previously held similar roles at Caravelo and Sherpa.ai. Cruz is a Member of the Corporate Advisory for mothers2mothers and has been an Associate Professor at IESE Business School since June 2009. Previous experience includes positions as Chairman of the Board and CEO at British Airways, and Visiting Lecturer at ESADE Business & Law School. Cruz's educational background includes an M.S. in Industrial Engineering from The Ohio State University and a B.S. in Computer Integrated Manufacturing from Central Michigan University.