Saheda Parvin

Saheda Parvin has significant experience in customer experience and business transformation, currently serving as the Customer Experience & Digital Lead at Westminster City Council since April 2008. In this role, Saheda has contributed to business process re-engineering, improving customer journeys, and enhancing operational efficiency across various services. Previous positions include Business Transformation Analyst, where Saheda facilitated workshops to develop a new Target Operating Model, and Service Development Officer, focusing on service improvement projects. Earlier experience encompasses roles at London Tigers, managing fundraising initiatives, and Continyou, managing a charitable scheme for youth education. Saheda holds a Bachelor of Science degree in Economics from Queen Mary University of London and A-Levels in Maths, Economics, History, and Sociology from Pimlico Sixth Form.