Frith Morrissey

Head Of Marketing Strategy, Planning & Performance at Westpac New Zealand

Frith Morrissey has a diverse work experience in marketing and brand management. Frith began their career in 2009 as an Account Director at McCann Worldgroup, where they handled key accounts such as Coca-Cola Oceania and Coca-Cola Amatil. In 2012, they joined Whybin TBWA as a Senior Account Director. Frith then moved to Bank of New Zealand in 2014, where they served as the Senior Marketing Manager - Business, leading a team of marketers and developing marketing communications strategies for the SME customer segment. Frith also had a secondment as the Head of Marketing Communications during their time at Bank of New Zealand. Most recently, since 2019, they have been working at Westpac New Zealand, holding various leadership roles such as Head of Brand, Acting Head of Marketing, and currently as the Head of Marketing Strategy, Planning & Performance.

Frith Morrissey attended Baradene College from 1986 to 1990. Later, from 1992 to 1994, they pursued a Diploma of Advertising & Marketing at Auckland University of Technology. In 2023, they attended AGSM @ UNSW Business School for a course in Organizational Leadership.

Links

Previous companies

Bank of New Zealand logo

Timeline

  • Head Of Marketing Strategy, Planning & Performance

    July, 2021 - present

  • Head Of Marketing (acting)

    March, 2021

  • Head Of Brand

    May, 2019

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