Lydia Kind

Lydia Kind (Gries) currently serves as VP Creative, Communications & Content and VP Brand Marketing & Creative Direction at Westwing since February 2023, where responsibilities include setting the vision for global creative and brand direction, guiding influencer marketing strategy across multiple European markets, and overseeing brand marketing and PR initiatives to enhance brand perception in the Home & Living sector. Prior to this role, Lydia spent nearly eight years at Zalando as Global Creative Director, where efforts resulted in a significant increase in brand perception and customer acquisition across various markets. Previous positions include Global Brand Director (Interim) and Head of Global Brand Marketing at Zalando, as well as Creative leadership roles at ANOTHER SLANG and Diesel. Early career experiences also included roles in fashion editing and marketing at Bauer Media Group and MAX MAGAZINE ONLINE.