Pierre Bouvard

Pierre Bouvard has a diverse work experience, with roles in various industries. Pierre is currently serving as the Chief Insights Officer at Cumulus Media | Westwood One since 2016. In this position, they lead research and marketing teams to support the sales organization in effectively utilizing radio as a mass reach media. Pierre also works with brands and their agencies to use data and analytics to target the right audience and measure impact.

Prior to this, Pierre worked as an Advisor at AffinityAnswers from 2010 onwards. At AffinityAnswers, they focused on extending audience segments by leveraging brand affinity to reach potential customers. Pierre analyzed social populations, identified users who actively engaged with brands, and helped find new audiences to reach.

Pierre also has experience as the Director at the Library of American Broadcasting since 2006. Pierre managed a collection that included oral histories, photographs, books, scripts, audio and video recordings, and other materials related to broadcast history.

From 2010 to 2011, Pierre served as a Founder at Bouvard Digital Strategies, where they provided consulting and strategy services for startups and established media companies.

Moreover, Pierre has been actively involved in the media industry through their positions at various organizations. Pierre was a Member of the Board of Directors at the IRTS Foundation from 2010 onwards, a leading media charity in New York that focuses on education, access, and diversity. Pierre also served as an Advisor at Vadio from 2012 until 2017, where they helped turn radio stations into live video channels.

Additionally, Pierre has moderated and produced panels for the "Cool Companies You Should Know" startup and early-stage showcase for the NAB Futures Summit since 2010. The panels covered topics such as online revenue generation, social TV, ad tech, and entertainment, featuring CEOs from companies like FreeWheel, Chartbeat, and SnappyTV.

Prior to their current position, Pierre worked as the Chief Marketing Officer at Cumulus Media | Westwood One from 2015 to 2016. This company combines high-quality local programming with nationally syndicated media, sports, and entertainment brands to provide premium content choices to millions of people each week.

In terms of their involvement in TV and media research, Pierre held multiple roles at TiVo Research and Analytics (TRA) from 2010 to 2015. Pierre served as the Senior Vice President of Sales, where they quantified the sales and media impact of television and cross-media campaigns. Pierre also held positions as the Senior Vice President of Media Sales, Advisor, and Director at TRA during their tenure.

Overall, Pierre Bouvard has a strong background in research, marketing, and media strategy, with a focus on utilizing data and analytics to target audiences and measure impact. Pierre has held leadership positions at various organizations in the radio, television, and consulting industries.

Pierre Bouvard's education history begins in 1976 when they attended Rivers School. After completing their time there, they went on to Northwestern University from 1979 to 1983, earning a Bachelor of Science degree in Communication. Following their undergraduate studies, they took part in the Advanced Management Program at The Wharton School in 1997. Pierre then had a gap in their education until 2008 when they attended Columbia Business School for executive education in Finance and Accounting for the Nonfinancial Executive.