Tracy Faleide

Tracy Faleide has extensive work experience in marketing and communications. Tracy is currently the Director of Marketing Communications at WEX, where they began in 2021. Prior to this, they held the role of Marketing Lead at WEX starting in 2017.

Before joining WEX, Tracy worked at Intelligent InSites from 2013 to 2017 as the Director of Corporate Communications. In this role, they developed the company's brand and messaging strategy, oversaw a blog series on healthcare operational intelligence, and led a website overhaul.

From 2011 to 2013, Tracy was employed at Intelligent InSites as a Documentation Manager. During this time, they played a key role in defining standard use cases and creating user personas. Tracy also led the transition to user-centered design and agile methodologies.

Prior to Intelligent InSites, Tracy was the Principal and Owner of Bellwether Works from 2005 to 2011. Here, they provided marketing strategy and services to various companies across the U.S.

Tracy's earlier experience includes working at Microsoft as the Director of Customer & Partner Experience from 2003 to 2005. In this position, they set strategy for improving customer and partner satisfaction and coached organizations to enhance their processes and interactions. Tracy also served as the MBS Business Manager at Microsoft, where they led planning and acted as a liaison for executives.

Before joining Microsoft, Tracy held the role of Director of MBS.COM at Great Plains Software from 2000 to 2002. Tracy led teams responsible for maintaining websites and web systems used by the Microsoft Business Solutions division.

Tracy's career began at Great Plains Software in 1994, where they held two leadership positions. Tracy was the General Manager of Service Plan Revenue from 1997 to 1999 and the Design & Documentation Director from 1994 to 1997. In the latter role, they led a team of 45 and facilitated the release of the company's first graphical user interface (GUI) accounting software.

Tracy Faleide obtained a Bachelor of Science degree in Mass Communications / PR from Minnesota State University Moorhead, completing their education from 1982 to 1986.