Maxwell Finch

Maxwell Finch has a wide range of work experience. In 2018, they began as a Barista at Black Rock Coffee Bar and a Marketing Intern at Pacific Northwest Paradise. At Pacific Northwest Paradise, they owned the design and marketing of the company's spring apparel for 2018, working with the brand owner to define personas and creative designs for clothing. Maxwell also reworked the company's social media and e-commerce website. In 2019, Finch worked as a Marketing Intern at Root Manifest Digital Marketing. From 2020 to 2022, they worked as an E-Commerce Marketing at Full Leaf Tea Company, managing seven large-scaled projects including branding, website & packaging redesign, loyalty, subscriptions, and more. As a result of their work, the company saw a 22% increase in conversion rate and a 9% increase in return rate. Maxwell also developed on and off-site SEO strategies utilizing SEMRush, Ahrefs, and Google tools to impact backlinks, page ranking, and bounce rate, achieving a YoY average growth rate of 39%. Currently, Finch is employed as a Search Engine Optimization Analyst at Wheelhouse Digital Marketing Group.

Maxwell Finch holds a Bachelor of Science in Marketing from Southern Oregon University. Maxwell has also obtained a number of certifications, including an Introduction to Programming with Python and Java Specialization from Penn State University in October 2021, a Foundations: Data, Data, Everywhere certification from Google in August 2021, a Google Campaign Manager Basics certification from Google in May 2019, a Microsoft Office Specialist Access 2016 certification from Microsoft in June 2018, a Microsoft Office Specialist Excel 2016 certification from Microsoft in December 2017, and a Google Analytics Beginner certification from Google in September 2019.