Peter J. Nielsen

Born into an automotive family, Peter has found success in everything from equities trading, a recording label, a business intelligence firm, a mobile payment solutions provider, and a Sonoma County winery. Prior to joining Wheelwell, Peter developed the automotive parts business for one of the most successful racing teams in North America, K-PAX Racing. He brings a unique perspective in leading Wheelwell on a path to commercial success.

If Peter had any spare time, he would be on the racetrack honing one of his race cars or sailing to some remote destination.