Arun Seetharaman

Arun Seetharaman is a passionate technology leader with over 25 years of experience primarily focused on the Media and Entertainment vertical. He delivers game changing solutions targeting specific business processes within the content supply chain.

As SVP of Engineering at Whip Media, Arun is responsible for Mediamorph's CVM platform, which drives the core digital business of the largest entertainment companies across the globe, focusing on sales and avails, revenue management, and customer intelligence through data visualization tools.

Previously, Arun has served as the Chief Architect and CTO at Nuwaris and SOPHOI (acquired by Oracle). During his seven year career at Sony Pictures Entertainment, he led the Enterprise Architecture function within the Office of the CIO. He was also instrumental in the initial design and delivery of the next generation digital post-production pipeline as part of Sony's Digital Media Initiative. As a technology consultant, Arun has worked with HP (first Java-COBRA bridge), Novell (Java-based OS installer) and IndTelecom – Nokia (first Java-based VOIP gateway).