Marcelo de Almeida

Marcelo de Almeida is an accomplished professional with extensive experience in consumer strategy, CRM, and digital marketing. Currently serving as a Senior Manager at Whirlpool Corporation, Marcelo leads global consumer strategy initiatives and supports CRM efforts across the organization. Prior to Whirlpool, Marcelo founded Blitz101, focusing on customer analytics and loyalty program development, and held significant roles at Grupo Boticário, Cnova, SKy Brasil, and major financial institutions. Marcelo possesses a strong educational background, including a Master's degree in Economic Sciences and Globalization from Université Pierre Mendès-France and an MBA in Competitive Intelligence.