Nate Shotwell

Nate Shotwell is an experienced marketing professional with a strong background in category management and insights. Currently serving as Head of Marketplace Insights for North America at Whirlpool Corporation since 2018, Nate leads a team responsible for $11.5 billion in appliance sales. Previous roles include Director of Category Marketing at Dawn Foods Global, where Nate managed B2B marketing initiatives for bakery ingredients, and Director of Own Brand & Innovation at Meijer, overseeing a $2.5 billion grocery portfolio. Earlier experience includes positions at Kellogg Company, where Nate managed brand marketing for various snack brands and led consumer research initiatives, as well as a role as Market Research Analyst at Hallmark Cards. Nate holds a Master of Arts in Market Research from the University of Georgia and a Bachelor of Business Administration in Marketing from Western Michigan University.