Paulo Eduardo Zoccoli Franco possesses extensive experience in strategic and digital management within the corporate sector, currently serving as Senior Strategy and Digital Manager for Latin America and previously as E-commerce Business Strategy Manager at Whirlpool Corporation. Prior roles include Senior Digital Products Manager and an internship in sales and technical offers for steam turbines at Siemens. Additionally, Paulo held positions as Career Orientation Director and member of the career orientation pillar at MTE, as well as administrative and financial member of the Formula SAE Unicamp team. Paulo holds a degree from Universidade Estadual de Campinas and is pursuing an Executive MBA at Insper Instituto de Ensino e Pesquisa, expected to conclude in December 2023.