Rebecca Slager

Director, Site Experience at Whirlpool

Rebecca Slager is an accomplished leader with extensive experience in digital marketing, eCommerce, and fundraising. Currently serving as Director of Site Experience at Whirlpool Corporation since September 2022, Slager manages a significant P&L and a digital product team to optimize the consumer journey across multiple brands. Previously, as Director of Direct to Consumer eCommerce at Steelcase, Slager led a successful team that achieved a remarkable 400% growth in online retail in 2020, overseeing substantial budgets and user-centered strategies. Slager's earlier roles include Global Director of Digital Ventures and various positions focused on development and fundraising, where key achievements included organizing a nationally recognized festival and completing a sizable capital campaign at Grand Rapids Civic Theatre. Slager holds a degree from the University of Missouri-Columbia.

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