Digital Marketing Specialist

White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.

Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere.

Key Responsibilities

Performance Marketing

• Strategy Development: Create and implement performance marketing strategies to drive traffic, increase sales, gain followers etc.
• Campaign Coordination: Work closely with the agency managing paid media channels to ensure campaigns are aligned with brand objectives and optimised for performance.
• Analytics and Reporting: Analyse campaign performance using tools like Google Analytics, and prepare reports to communicate results and insights to stakeholders.
• Optimisation: Continuously test and optimise campaigns to improve performance. This includes A/B testing, adjusting targeting, and refining ad creatives in collaboration with the agency.
• Collaboration: Work closely with other teams, such as content, creative, graphics, PR and product teams, to ensure campaigns are aligned with overall brand messaging and objectives.
• Market Research: Stay up-to-date with the latest trends and best practices in performance marketing and the women's fashion industry.

Affiliate Marketing

• Program Management: Oversee the affiliate marketing program, ensuring it aligns with the brand's goals and objectives.
• Program Optimisation: Effectively optimise with top affiliates including flat fee and CPAi based placements to drive sales and boost performance.
• Recruitment and Onboarding: Identify and recruit new affiliate partners and influencers. Ensure they are onboarded and educated on the brand and its products alongside AM's.
• Relationship Management: Build and maintain strong relationships with affiliates, providing support and guidance to help them succeed.
• Performance Monitoring: Regularly analyse affiliate performance metrics, such as click-through rates, conversion rates, and sales. Use this data to optimise campaigns and improve performance.
• Administrative Tasks: Managing order cancellations and ensuring invoices are paid, among other routine administrative duties.

General

• Budget Management: Allocating and managing the budget for performance marketing, ensuring efficient use of resources to maximise ROI.
• Content Creation: Collaborate with the content team to create engaging and effective marketing materials.
• Customer Insights: Utilise customer data and insights to inform marketing strategies and improve campaign targeting.
• Competitor Analysis: Monitor competitors' activities and performance to identify opportunities and threats.
• Weekly Reporting: Prepare and present weekly reports on affiliate and performance marketing activities, using tools like Google Analytics and paid media platforms. Include key metrics, insights, and recommendations for improvement.
• Briefing Marketing Materials: Create detailed briefs for the graphics team to ensure marketing materials are developed according to campaign requirements, trends and brand guidelines.
• Marketing Material Handover: Efficiently hand over marketing materials to the appropriate agency or account manager.