Scott Crumpton

Scott Crumpton graduated in Agricultural Business Marketing from California Polytechnic State University, San Luis Obispo, Scott’s career ambitions quickly pivoted after he and his wife Allison purchased the Oregon Bed and Breakfast Directory in 1994. The paperbound directory was a cooperative marketing project that featured 300 bed-and-breakfast inns throughout the state of Oregon. Shortly after assuming ownership of the publication, the internet took on a life of its own. Scott’s lightbulb moment hit and he realized that the guidebook could easily transition into an online directory. He put the wheels into motion, saved a few forests, and retired the printed version by launching one of the first online bed and breakfast guides in 1995. The rest as they say is history.

But the story doesn’t stop there. As an online publisher, Scott segued his passion for travel and hospitality by creating a service to help luxury inns, boutique hotels, and special event venues turn their passion into profits through digital marketing initiatives. Scott has been an industry trailblazer having founded the first internet marketing agency solely dedicated to bed and breakfast inns and creating the original e-commerce tracking code – a tracking system for innkeepers and hoteliers that traced reservation dollars back to the original source. His vision for excellence has produced some of the best design work in the niche industry.

Today Scott oversees the company’s growth and works directly with clients. Recently White Stone Marketing expanded its capabilities with the launch of its new wedding and special events marketing department. Scott is often asked to speak at industry events and is considered an expert in his field.