Ronalee Zarate-Bayani

Ronalee Zarate-Bayani serves as the Chief Brand Officer at Who Gives A Crap, a role focused on global DTC and retail marketing, brand strategy, and new product innovation for a purpose-driven consumer goods company. In addition, Ronalee is the Founder, Marketing & Strategy Consultant, and Executive Coach at Growth Catalyst, LLC, providing executive advising and consulting on growth strategies and branding. Previous positions include Chief Marketing Officer for the Los Angeles Rams and Head of Global Integrated Marketing at The Hershey Company. Additional experience encompasses leadership roles at Visa, Taco Bell, and Terra Education, Inc. Ronalee holds an MBA from Stanford University Graduate School of Business and a BA in Political Science from UC Irvine.