Whole Earth Brands
Badredin K. is an accomplished sales leader with extensive experience in various industries, currently serving as the Head of Sales for Africa, Levant-Türkiye & Indian Ocean at Whole Earth Brands since April 2022. Prior to this role, Badredin co-founded and managed Fouquet Daily, a notable distributor of imported food products in the UAE from April 2020 to January 2023. Badredin's previous roles include Head of Export at United Foods Company (PJSC), where significant revenue growth and market expansion were achieved, and Senior Area Manager at Puig, overseeing premium brands across key Middle Eastern markets. Notable positions also include managing sales operations at The Kraft Heinz Company and strategic marketing initiatives at GYMA FOOD INDUSTRIES. Badredin's educational background includes a Master's degree in Sales, Distribution, and Marketing Operations from IAE Paris-Est and further studies at Stanford University.
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Whole Earth Brands
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Whole Earth Brands is a global food company enabling healthier lifestyles and providing access to high-quality plant-based sweeteners, flavor enhancers and other foods through our diverse portfolio of trusted brands and delicious products, including Whole Earth Sweetener®, Wholesome™, Swerve®, Pure Via®, Equal® and Canderel®. We are solving for today’s wellness challenges and health problems, such as obesity and diabetes, that can be managed with diet and exercise. Our innovative product pipeline addresses the growing consumer demand for more dietary options, baking ingredients and taste profiles. Whole Earth Brands is committed to helping people enjoy life’s everyday moments and the celebrations that bring us together. For more information on how we "Open a World of Goodness®,” please visit www.WholeEarthBrands.com.