Timo Stegeman

Timo Stegeman has a diverse work experience spanning a variety of roles in the field of Conversion Rate Optimization (CRO) and digital marketing.

Starting in 2012, Timo worked at SNS Bank as a Junior Webanalyst and later as an Intern Webmanager, where they gained experience in web analytics and content deployment.

In 2013, they joined ClickValue as a Junior Online Marketing Consultant, where they focused on growing businesses through various online marketing instruments. Timo quickly progressed to the role of CRO Consultant, and then to Senior CRO Consultant, setting up and running CRO/experimentation programs for clients such as adidas, Tommy Hilfiger, Binckbank, and Het Concertgebouw. Timo later became the Lead CRO Consultant at ClickValue, responsible for improving processes, training consultants, and onboarding new clients.

In 2020, Timo joined iO as the Team Lead CRO, where they were in charge of optimizing digital products through the use of data and CRO processes.

Following their time at iO, Timo worked as a freelance CRO Manager at adidas, and then as a freelance CRO Specialist at Albert Heijn.

Currently, Timo is working as a CRO Specialist at Whoppah, where their responsibilities include optimizing conversions for the company.

Timo Stegeman completed their Bachelor of Applied Science (B.A.Sc.) in Digital Communication and Media/Multimedia at HU University of Applied Sciences Utrecht (Hogeschool Utrecht) from 2010 to 2014. In addition, they obtained several certifications including Optimizely X Strategy Foundations and Optimizely X Web Foundations from Optimizely in March 2018, Conversion XL: CRO Agency Masterclass from CXL Institute in July 2017, Conversion XL: Certified Optimizer from CXL Institute in August 2015, and Google AdWords from Google in September 2014.