Chantal Smith

Chantal Smith currently serves as the Director of Consumer Brands and Merchandising for both Toys"R"Us and WHP Global since August 2021, building on extensive experience in brand management and merchandising in the toy industry. Prior roles include Partnership Manager at Tru Kids Brands, where responsibility encompassed managing the Amazon account and driving growth for global private brand toy assortments, as well as a significant tenure at Toys"R"Us from 2011 to 2019 as Brand Manager and Associate Buyer. Chantal's expertise also includes a background as a Buyer at SYMS and Assistant Buyer at Liz Claiborne Inc, emphasizing strong capabilities in supplier relationship management, category management, and product development.