WHY
Antonis Kelaidis is an accomplished marketing professional with extensive experience in strategic leadership and business development. Currently serving as Partner and Chief Strategy Officer at WHY since June 2020, Antonis previously held the position of Client Service Director at 4 Wise Monkeys from May 2019 to June 2020. A background in management includes a General Manager role at Pollen Advertising from April 2010 to September 2018, and experience as an Account Director at dot from 2005 to 2010. Earlier in the career, Antonis worked as Account Supervisor at DDB Athens and as Account Manager at Magnet Advertising Athens. Antonis holds a BA in Marketing Management from Deree College and completed the Abitur at Deutsche Schule Athen.
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WHY
We are an independent and fully integrated communications agency with a deep-rooted advertising instinct and drive for innovation. Our mission is to inspire and to challenge with our ideas, both ourselves and the brands we partner with, by using the perfect blend of Strategy, Creativity and Technology. We love ideas that have a real impact, grab attention and remain memorable. We rely on empathy and a deeper understanding of our audience, not just data, aiming to give value to brands and society as a whole. WHY isn't just a name. It's our very essence. It’s our philosophy that motivates us to dig deeper, questioning assumptions and thinking beyond the obvious. It’s about discovering the “why” behind the numbers and transforming it into meaningful campaigns. Ultimately, Why isn't a question. It's the answer.