Bruce Peterson

Bruce Peterson has extensive experience in the healthcare industry, focusing on sales and partnerships. Bruce is currently the Director of Payer Sales at Wider Circle, where they work with health plans and providers to address social determinants of health. Prior to this, they served as the Head of Health Plan Partnerships at Yes Health, where they utilized technology tools and personalized coaching to prevent and manage chronic conditions. Before that, Bruce worked as the Director of Payer Sales at MedeAnalytics, providing performance management solutions to healthcare clients. Bruce also held roles at Blue Health Intelligence, Canary Health, Zipongo, EmployerDirect Healthcare, Xerox, Asparity Decision Solutions, and Focused Health Solutions, where they gained experience in client relationship management, sales, and business development within the healthcare industry.

Bruce Peterson completed their Bachelor of Business Administration degree with a major in Marketing from the University of Wisconsin-Whitewater between 1982 and 1986. Bruce furthered their education by pursuing a Coaching Excellence in Organizations program with a focus on Organizational Leadership at the Institute for Generative Leadership from 2020 to 2023. Prior to their university studies, Bruce Peterson attended Cedarburg High School from 1978 to 1982, where they focused on Business and Architectural Drawing.