Daria Marinescu

Daria Marinescu has held a number of roles in the marketing and media industry since 2007. Daria began their career at PROTV SA as a Senior Data Analyst, where they were responsible for delivering accurate audience data reports and conducting market research and analysis. In 2010, they joined thegroup romania as a Media Manager for Henkel, where they were in charge of developing the media strategy for Henkel's Laundry division & Ceresit, managing the media budget, and executing authorised plans. In 2015, they became the Media Manager at Provident Financial Romania, where they were responsible for strong negotiation resulting in efficient and effective media deals, making decisions regarding spending levels and placement tactics, and developing a new media strategy which reached 2016 business target. In 2017, they were appointed as Nokia Mobile Head of Marketing, Romania and Balkans at HMD Global, where they managed and developed the existing local marketing team, cultivated a data-driven mindset and culture of experimentation and continuous improvement, and created an end to end experience and marketing strategy that matches the human behaviour. In 2021, they took up the role of Head Of Marketing at FREE NOW, and in 2022 they were appointed as Global Head of Product Marketing at Wikifactory.

Daria Marinescu has a Master's Degree in Business, Management and Communication from Scoala Nationala de Studii Politice si Administrative (SNSPA) which they obtained between 2008 and 2010. Daria also has a Bachelor's Degree in Sociology from the same institution which they obtained between 2003 and 2007. Additionally, they have two certifications from HubSpot, an Inbound Marketing Certified obtained in February 2020 and an Inbound Methodology for Business obtained in October 2019.