Idil Miriam Cakim

Idil Miriam Cakim is a seasoned professional in marketing and research with extensive experience across various industries. Currently an author, Cakim published the bestselling book "Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers" in 2010. In the role of Senior Vice President and Head of Research and Insights at Audacy, Inc., Cakim centralized research functions to provide data-driven insights for ad sales teams. Previous positions include VP of Media Analytics Consulting at Nielsen, where Cakim advised clients on advertising efficiency, and VP of Client Development at NM Incite, achieving significant client retention and revenue growth. Cakim has also held senior roles in interactive media at GolinHarris and led international marketing initiatives at Burson-Marsteller. Academic credentials include an MA in Communication from the University of Pennsylvania, a BA in Sociology from Bryn Mawr College, and a high school diploma from Robert College.