Tony Gueret

Tony Gueret is a data-driven marketing leader with over 15 years of experience in CRM and digital marketing strategy. Currently serving as a CRM & Digital Marketing Consultant and Director of CRM & Lifecycle Marketing at Willful, Tony previously held leadership roles at Walmart Canada, where they significantly increased CRM revenue and customer engagement. Tony’s expertise includes customer lifecycle management, marketing automation, and compliance with privacy legislation. Their career also includes positions at Best Buy, Intrawest, and Grouse Mountain, complemented by a Master’s degree in Tourism from Université de Perpignan Via Domitia.