Iskra Naydenova Cannizzaro

Iskra Naydenova Cannizzaro is an accomplished digital marketing professional with extensive experience spanning over a decade. Currently serving as the Head of Digital Marketing and Performance Marketing at Demant since July 2020, Iskra previously held the role of Head of Digital Marketing at Hyundai Motor Company Italy from September 2017 to July 2020. Earlier in their career, Iskra worked as a Senior Client Director at intarget, focusing on SEO, advertising, analytics, and social media marketing. Additionally, Iskra has experience as a Brand Communication Manager at Affinion Group and as an Account and Project Manager at Connexia, where major clients included Volkswagen and Gucci. Iskra also contributed as a freelance journalist and held a position as Editorial Content Plan and Community Manager at Psychologies Magazine. Iskra's academic background includes a Master's degree from Université Paris-Sorbonne and a Bachelor's degree in Sociology from Università degli Studi di Milano-Bicocca, specializing in Culture and Communication.