Charlotte Emery

Charlotte joined the Group in November 2018 and was promoted to Chief Brand Officer in 2020. She previously spent over six years with British American Tobacco including roles as Brand Director for the likes of Kent, Kool, Lucky Strike and Vogue. Before BAT, Charlotte held senior positions at Bacardi, including Group Director of Strategy, Planning and Consumer Research, Director of Digital media and Director of Innovation. Charlotte is passionate about horses, and enjoys riding her horses with her family in her free time.