Erik Soderlund

Erik Soderlund has a wealth of experience in the sales industry, particularly in the audio and video technology sector. Erik began their career at Videolabs in 1996 as a Channel Development Manager. Erik then moved on to TODD Video Network Management, where they worked as a Business Development and Channel Sales specialist from 1999 to 2002.

In 2002, Erik joined Forgent as a Business Development Manager, where they excelled at selling video network management software to C-level customers. Erik was recognized as the top salesperson in their second quarter and provided valuable expertise in GUI integration.

Erik's next role was at Vaddio, where they held various positions over the course of many years. Erik started as a Channel Manager in 2003 and helped establish the company's channel sales with integration, AV, pro video, and IT partners across multiple regions in the US. As the first salesperson hired, they played a pivotal role in bringing the company's nationwide territories from zero to multi-million dollar annual producers. Erik then became a Senior Director of Midwest Channel Sales in 2015, responsible for all aspects of channel sales and end-user engagement.

From 2018 to 2022, Erik worked at Williams Sound as a National Sales Manager and later as a Channel Manager for Commercial Video Products. In these roles, they demonstrated their expertise in sales management and successfully developed and executed strategies to drive revenue growth.

Currently, Erik serves as the Regional Sales Manager - US at Backgroove Records and Audio. Their main focus is to build and expand the company's audio channel business with independent record stores in the US.

Overall, Erik Soderlund has a proven track record of success in sales, with a strong emphasis on audio, video, and IT solutions within the professional industry.

Erik Soderlund attended Edina High School, although the specific start and end year are not provided. Following their high school education, they pursued a Bachelor of Arts (B.A.) degree at Saint John's University from 1990 to 1994. No specific field of study is mentioned for their bachelor's degree.