Ivan Mitrovic

Ivan Mitrovic is a seasoned entrepreneur and technology executive with extensive experience in the financial services and clean energy sectors. As a co-founder of Willow, Ivan focuses on enhancing client relationships for wealth managers through innovative Financial Life Coaching™ solutions. Ivan also serves on the advisory board of Celtra, which aids in managing digital advertising, and co-founded Sunwealth, successfully financing over $100 million in clean energy projects. Previous roles include early investment and advisory positions at Proprly and Drizly, with significant contributions as Director of Data Science at PayPal, CTO at WHERE, and project lead at S1, where Ivan specialized in corporate cash management solutions. Ivan holds a Master’s degree in Mechanical and Aerospace Engineering from Belgrade University.