Ecommerce Director

Job Overview:

The Ecommerce Director at Willow plays a critical role in driving customer acquisition and revenue growth in the company’s Commercial organization. You are responsible for building and overseeing the execution of our DTC channel strategy, collaborating with internal and external teams to build a best-in-class ecommerce experience, manage financial KPIs and constantly work to improve UX and optimize site performance. We’re looking for an experienced, resourceful and highly analytical ecommerce whiz who cares deeply about the customer journey and the achievement of ambitious goals. 

Who you are:

You are a balanced left-brain/right-brain thinker.  You are driven by data, leveraging the abundant data generated through ecommerce to drive decisions and optimization. You are able to generate a narrative through data analysis, delivering accurate business forecasting, insightful reporting, and prioritized optimization activities.  You incorporate an A/B testing/test and learn methodology into your projects and your overall project mindset.  At the same time, you are able to collaborate with creative and marketing partners to design delightful site experiences and a flagship brand experience on our site.  You ensure that our differentiated product is showcased and understandable to customers with a mom-first mindset. 

Roles and Responsibilities | What you will do:

• Set the strategic vision for the Ecommerce business including driving the site roadmap, feature development, and UX/UI enhancements.  
• Build best-in-class, differentiated site experience that is both mom-focused and highly optimized for conversion.  Evolve the site experience to meet the needs of our growing business.
• Oversee the delivery of an always-on optimization strategy informed by data-driven insights and cross-functional collaboration with Sales, Product and Marketing teams. 
• Translate customer data, site analytics, and testing results into actionable site improvements that strengthen site engagement, conversion, AOV, customer LTV and overall revenue growth. 
• Direct site merchandising to ensure a superior shopping experience with extensive cross-selling and up-selling opportunities. 
• Utilize sales data, market trends and cross-functional feedback to set weekly, monthly and quarterly DTC sales forecasts. 
• Create and present weekly and monthly KPI reports, sharing key insights and providing recommendations to support growth and profitability targets. 
• Manage external relationships with platform providers, technology vendors, freelancers and service providers, including contract negotiations and management as needed. 
• Provide strategic direction and collaboration support to Brand, Growth and Lifecycle teams designed to populate the site with prospective and existing customers and relevant content.
• Work cross functionally with Sales, Marketing and Product teams to execute new product launches, site merchandising and seasonal promotional campaigns. 
• Identify and utilize a variety of resources to drive the flow of a conversion-focused sales funnel; ensure the site is always compliant with legal and privacy requirements and backed by a stable, best-in-class hosting platform. 
• Manage external relationships with platform providers, technology vendors, freelancers and service providers, including contract negotiations and management as needed. 
• Regularly monitor industry trends, competitive landscape and other best-in-class online retailers to identify and implement solutions that support optimized site performance and DTC sales growth. 

About you | Who you are:

• Creative and flexible problem-solver
• Highly driven and goal oriented, despises apathy and complacency
• Entrepreneurial mindset, comfortable with quick transitions
• Inquisitive nature, a data-driven decision maker
• Ability to act as an influential and enthusiastic advocate to achieve sales goals
• Comfortable working in a fast-paced, results driven environment

Experience | What you bring:

• Bachelor’s degree or higher required 
• 5-7 years of ecommerce leadership & Shopify platform experience with a consumer facing brand
• Demonstrated excellence in forecasting and analytics
• Proficient using common analytics tools (GA4), heat mapping and A/B testing platforms
• Strong knowledge of Shopify app ecosystem
• Fluency in ecommerce tools and ability to work effectively with and motivate a team of site developers. 
• Experience hiring, onboarding and leading internal staff and outside vendors
• Ability to work both independently and as part of a cross-functional team

Additional Information
Willow takes a market-based approach to pay, and pay may vary depending on the successful candidate’s location, job-related skills, experience, and qualifications. We regularly review and update our pay ranges and therefore, these ranges may be modified in the future.

Compensation Range: $155K - $175K

Benefits
We offer our full-time employees comprehensive health benefits (medical, dental & vision plans, and other health and wellness plans), 401k plan, flexible time off, stock options, extended parental leave, as well as an annual performance bonus program (based on individual performance and company performance). Take a look at our Careers site to learn more about our benefits.