Alex Crofton

Alex Crofton is a seasoned Public Relations professional with extensive experience in the fashion and beauty sectors. Currently serving as a Public Relations Senior Account Manager at HUSH Communications since October 2021, Alex previously worked as a Client Consultant at Macquarie Group and as a Senior PR Account Executive at The Publicity Loft, where key responsibilities included planning publicity strategies, writing press releases, and analyzing media coverage. Early career roles included sales and marketing positions at Victoria's Secret, SAP, and Nando's, with foundational experience as an Office Assistant at Naus Investments. Alex holds a Post Graduate Degree in Public Relations/Event Management from Fitzwilliam Institute and a Bachelor's Degree in Marketing from National College of Ireland.