Erik Hof

Erik Hof is an experienced business leader currently serving as CEO of WHM Services at Wim Hof Method since July 2023. Previously, Erik held multiple senior roles at Selina from September 2017 to June 2023, including Managing Partner and Head of EMEA, where responsibilities encompassed business performance, strategy, and revenue maximization across various regions and countries. With a strong background in hospitality management, Erik co-founded Club Encuentros, a multi-functional venue in Granada, Nicaragua, and established Beachclub Weekend, Nicaragua's first electronic nightclub. Erik's early career involved documentary production with Open Eye Filmworks, as well as an internship with PwC focused on corporate social responsibility. Erik holds an MBA from Gies College of Business at the University of Illinois, along with master's degrees in International Relations from the University of Sydney and a bachelor's degree in Political Science from the University of Amsterdam.