Michael Lamers

Michael Lamers has a diverse work experience that spans over two decades. Michael currently holds the position of Corporate Product Director Gaming at Win Systems, a role they started in 2022. Before that, Michael worked at Scientific Games for several years, starting in 2015. During their time at Scientific Games, they served as the Director Product Management Games EMEA and also worked as a Product Manager.

Prior to their tenure at Scientific Games, Michael held the role of Marketing Manager at Verimark (PTY) LTD from 2014 to 2015. Their responsibilities included managing the marketing team, coordinating cross-departmental marketing activities, and implementing go-to-market strategies.

In 2009, Michael joined Aristocrat, where they held various positions. These roles included Marketing and Product Manager, Head of Sales, Marketing and Product, and Marketing, Product and R&D Manager. Michael was responsible for tasks such as business planning, product strategy development, branding and communications, market analysis, pricing strategies, and product life-cycle management.

Before their time at Aristocrat, Michael worked at Sony Electronics as a Senior Product Manager and Product Manager for the Home Audio & Video department. Michael played a vital role in establishing Sony as a market leader in the home audio market and was involved in the creation and development of the Mgongo brand.

Michael Lamers started their career at Nikon Europe B.V. as a Sales Account Consultant from 2001 to 2003.

Michael Lamers completed a Certificate in Launching Breakthrough Technologies (LBTechX1) at Harvard University in 2019. From 2013 to 2014, they pursued a Master's Certificate in Organisational Behaviour, Economics, Project Management, and Accounting at Edinburgh Business School, Heriot-Watt University. In 1997, they obtained a Bachelor of Commerce (B.Com.) Honours degree with a focus on Marketing and Human Resources from the University of the Witwatersrand. For their secondary education, Michael attended Potchefstroom High School for Boys, where they earned their Matric qualification between 1991 and 1995. Additionally, in 2020, they completed a course in Business Analytics for Data Driven Decision Making at edX.