Elizabeth Shaw

Elizabeth Shaw is an experienced professional in the fields of AI strategy and digital marketing, currently serving as the AI Strategy Director at AIM Research since May 2024, where responsibilities include developing go-to-market plans, engaging with industry leaders, and infusing generative AI into internal workflows. As the Founder, Strategist, and Analyst at Foghorn Innovation Intelligence since March 2020, Elizabeth focuses on leveraging generative AI for marketing organizations. Previous roles include Head of Market Intelligence at Sprinklr, Senior Analyst at Gartner, and Director of Digital Innovation Lab at SEPHORA, showcasing a strong track record in driving growth through innovative marketing strategies and emerging technologies. Education credentials include a degree from the University of Colorado Boulder and attendance at New Trier High School.