Lana Chegodaev

Lana Chegodaev is an experienced Category Manager specializing in Technology and Print at Winc Australia, with a career spanning from July 2016 to the present. Previously held roles include Senior Category Specialist and Category Specialist. Prior to Winc, Lana was an Assistant Buyer for Women's Footwear at David Jones, where responsibilities included supplier negotiation, financial reporting, and product sourcing for a department featuring over 20 brands across 40+ locations. Earlier experience includes positions at Peeptoe Shoes and GAME, focusing on stock control, trend analysis, and vendor relationship management. Lana holds an Advanced Diploma in Styling & Creative Design from the Whitehouse Institute of Design, earned between 2005 and 2007.