Frances-Anne Keeler

Frances-Anne is a non-executive director with extensive marketing and operations experience spanning global markets and multiple sectors including tourism, hospitality, business events, major events, international education, franchising and financial services.

She is Chair of the Australian Tourism Data Warehouse, a national platform for digital tourism information, and Chocolateria San Churro, a successful franchise with stores throughout Australia. She also chairs an advisory board for the G’Day Group, Australia’s largest regional accommodation provider.

Former board roles include Deputy Chair of Ultimate Winery Experiences Australia and non-executive director of the YMCA NSW. Frances-Anne is a previous Deputy CEO of Tourism Australia, where she was able to leverage valuable assets in a competitive global marketplace to deliver record growth in the Australian visitor economy.

She brings to the board a proven ability in developing and successfully implementing growth strategies through customer focus, innovation, driving efficiencies, embedding a progressive culture and leading transformational change. She is passionate about delivering profit through putting customers and stakeholders at the heart of strategy.

Frances-Anne holds a BA Joint Honours Degree in Marketing and Hispanic Studies from Strathclyde Business School, University of Strathclyde in Glasgow. She is a graduate of the Australian Institute of Company Directors and a past mentee of their flagship Chairs Mentoring Program.