Katie Deutsch

Consumer Insights & Analytics Senior Manager at Winnebago

Katie Deutsch is an experienced professional in consumer insights and analytics, currently serving as the Senior Manager at Winnebago Industries since January 2023. Prior experience includes a notable tenure at 3M from May 2010 to January 2023, where Katie held several roles, culminating in Global Insights & Analytics Senior Manager. Key contributions at 3M involved building a global, data-driven organization, strategizing marketing plans, increasing insights investment by approximately 40% year over year, and managing cross-disciplinary teams for new product insights across over 15 countries. Katie started their career as a Psychology Research Assistant at the University of St. Thomas, where academic credentials include a Bachelor of Arts in Mass Communications and Psychology, followed by a Master of Arts in Psychology from the same institution.

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