Courtney Smith

Courtney Smith is an accomplished digital media professional with extensive experience in digital marketing, currently serving as Associate Director of Digital Media at Optimal since September 2017. Smith has progressed through various roles within the company, including Senior Digital Media Manager and Digital Marketing Strategist. Prior experience includes a Digital Marketing Internship at Advantix Digital, where significant contributions involved developing PPC campaigns, conducting site audits, performing keyword research, and fostering organic traffic through SEO strategies. Smith holds dual Bachelor of Science degrees in Digital Retailing and Merchandising from the University of North Texas, completed in 2017.