Mat Parker is an experienced digital marketing professional currently serving as the Digital Marketing Manager at Optimal since July 2022, specializing in multi-channel campaign management and client relationship building. With a proven track record of optimizing ad spend and implementing advanced forecasting models, Mat leads high-value accounts and drives team performance through mentorship. Prior roles include Digital Marketing Strategist, where Mat managed over $1M in monthly ad spend and achieved significant results for B2B and ecommerce clients, and Digital Marketing Specialist, focused on comprehensive campaign management. Prior to Optimal, Mat founded Parker Physio, employing innovative digital marketing strategies to successfully scale a physical therapy clinic. Mat holds a Doctorate of Physical Therapy from Western University of Health Sciences and a B.S. in Kinesiology from San Diego State University.
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