Michael Bassik

Michael Bassik is a seasoned executive with extensive experience in digital marketing, media, and technology. Currently serving as Chief Executive Officer of Optimal since October 2020, Bassik previously co-founded UNTU, a healthcare media company acquired by Optimal. Other notable roles include Founder & CEO of Axel Solutions, LLC, and Co-Founder & Partner at DSPolitical, which focuses on targeted online advertising for the Progressive movement. Bassik has held leadership positions at Media Assembly, MDC Partners, Yes and Company, Proof Integrated Communications, Burson, and Global Strategy Group, showcasing expertise in digital strategy and integrated marketing. Holding a BA in Political Science and Spanish from the University of Pennsylvania and a JD from American University Washington College of Law, Bassik combines legal acumen with a strong background in political marketing and public affairs.