Alex Herrmann

Alex Herrmann has a diverse work experience spanning several industries. Starting in 2008, they worked as a Brand Consultant at Sasserath Munzinger Plus GmbH, where they collaborated with clients such as Telecom Italia and FC St. Pauli. In 2011, they became a Senior Strategic Planner at Wirz BBDO, before transitioning to a role as the Head of Strategy at MetaDesign in 2012. At MetaDesign, they worked with various clients, including Migros, UBS, and Ricola. In 2012, they also started working as a Lecturer and Examination Expert at Hochschule Luzern. Throughout their career, Alex has been involved in academia, working as a Programme Co-Lead and Lecturer at Universität Bern and later becoming a Lecturer and Examination Expert at Hochschule Luzern. In 2017, they joined Hotz Brand Consultants as a Strategy Director and Member of the Executive Board. In 2019, Alex co-founded Sasserath Herrmann Baumann Plus and assumed the roles of Co-Founder, Member of the Supervisory Board, and Managing Partner. Alex is currently the Managing Director Branding and Senior Partner at Wirz Group since 2023.

Alex Herrmann attended the University of St.Gallen from 1999 to 2000, where they studied Business and Administration. In 2000, they started their studies at the Université de Fribourg - Universität Freiburg and completed their lic.rer.soc/M.A. degree in 2005. During their time at Université de Fribourg - Universität Freiburg, Alex studied Media and Communications, Business, and Social Anthropology.