Wise Pirates
Joana Becker is a seasoned digital marketing professional with expertise in PPC management and analytics. Currently serving as a Google PPC Performance Manager and Digital Marketing Consultant at Wise Pirates since November 2019, Joana specializes in client digital consulting, data insights, and advanced automation involving Salesforce Marketing Cloud and Google Analytics 360. Additionally, Joana has been a Digital PPC Trainer at WIT Academy since August 2021, imparting knowledge on platforms such as Google, Meta, and TikTok. Prior experience includes roles as Performance Marketing Manager at ELOGIA (Viko Group) and Analytics Manager at The Cocktail, complemented by a Master's degree in Digital Marketing from Universidad Complutense de Madrid.
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Wise Pirates
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We are here with one purpose: to help growing businesses through digital projects in an unprecedented way – at no risk. What we propose is to forget presentations. To avoid too many meetings and concentrate in results. To use agile and low-level risk, prototyping fast and cheap the best campaigns and solutions to clients' goals, being it leads, conversions, sales or any other relevant KPI, always business oriented. We will help transform businesses. We are not a PPC agency. We don’t even see ourselves as a marketing agency. What we are is digital business partners. We are here to help results evolve and businesses develop in a much faster way, with I&D at the core. Forget tradicional models of online advertising. We do it in a completely different way, including tech innovations made by our team. We’re paid based on results, and therefore have a total obsession for performance, at all levels and in all projects. That makes a difference in terms of transparency. More than chasing growth, we look at it in a sustainable, long term business vision, considering LTV as a central and practical KPI for investment ROI consideration. Clients will benefit not only from the experience our team has, but also from an Innovation by Design mindset: we might not be genius every day, but will fail cheap and adapt fast. We are small and boutique, but competitive, affordable, that uses research and innovation solutions that make a difference. Certified by Google and with specialists in all digital platforms we have been working with projects in Education, Ecommerce, Entertainment, Events, F&B, Tourism and Fashion Industry. Our crew has over a decade of experience in digital and advertising with some of the biggest brands in the world: Chervrolet, Coca Cola, El Corte Inglés,, etc), but also with many small and local businesses and startups. It’s not really about size, but about focus, self learning every day and the right attitude for maximum revenue and minimum risk.