Sam Balter

Head Of Content at Wistia

Sam Balter has a diverse work experience with multiple companies. Starting in 2010, they worked as the Director of Business Development at Oreninc until 2013. From 2013 to 2015, they held roles as a Sales and Marketing Executive and Marketing Manager at Waterfall. From 2015 to 2020, Sam worked at HubSpot, holding positions such as Senior Field Marketing Manager and Senior Marketing Manager for Podcasts. Sam then joined ZoomInfo in 2020 as the Director of Editorial Content and later became the Director of Media Content. Currently, Sam is the Head of Content at Wistia. Throughout their career, they have achieved various accomplishments, including generating leads, producing content, and managing teams.

Sam Balter has a Master of Science degree in Technology Commercialization from Texas McCombs School of Business, which was obtained from 2013 to 2014. Prior to that, they earned a Bachelor of Arts degree in History from Lewis & Clark College, completed from 2006 to 2010. In addition to their formal education, Sam has also obtained several certifications, including Generative AI for Sales and Services Professionals from LinkedIn (year obtained: 2023), Email Marketing Certification from HubSpot (year obtained: 2016), and Inbound Certification from HubSpot (year obtained: 2015).

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