Bastiaan de Goei

Bastiaan de Goei serves as Head of Marketing at Orb since October 2024, focusing on building out the marketing team. Prior to this role, Bastiaan held the position of Director of Vertical, Product & Growth Marketing at Instabase from July 2021 to October 2024, where Bastiaan established a successful vertical in insurance, significantly contributing to the company’s revenue through strategic marketing initiatives. Bastiaan's earlier experience includes tenure at AXA, where roles included Head of Digital Growth, Marketing & Strategy US, and Senior Strategy Manager, driving brand repositioning and digital growth efforts. Additional roles at Doughty Hanson and L.E.K. Consulting involved corporate strategy and investment management. Academic credentials include a PhD in Business Administration from Cambridge Judge Business School and an MSc in Management from the London School of Economics.