Aviya Sela

Aviya Sela is a seasoned product management professional with extensive experience in leading product initiatives and teams. Currently serving as Product Team Lead and previously as Product Manager for the Wix Editor since December 2020, Aviya has played a pivotal role in the "Wix Editor 2.0" project, focusing on user conversion strategies. Prior to Wix, Aviya served as Lead Product Manager at a Cyber Intelligence Company, advancing key products to market while also managing customer success efforts. As the Co-Founder and CEO of Dobby, Aviya developed a platform for restaurant discovery tailored to diverse dietary needs. Additional experience includes roles as a Data Engineer at Pursway and Cyber Operations Manager in the Israeli Military Intelligence's Unit 8200. Aviya holds a B.Sc. in Computer Science and participated in the Zell Entrepreneurship Program at Reichman University.