WM New Zealand
Madeleine Smith is an experienced digital marketing professional currently serving as the Digital Channel Manager at WM New Zealand since June 2023. In this role, Madeleine leads digital activities, enhances website traffic, and improves brand engagement across various digital platforms. Previously, Madeleine held the position of Marketing Content Manager at Southern Cross Health Society, where responsibilities included developing brand strategies and supporting customer acquisition efforts. Experience includes roles at Manukau Institute of Technology as a Communications Advisor, The Fred Hollows Foundation NZ as a Content Specialist, Communications Assistant, and Digital Assets Officer, and Greenpeace New Zealand as a Digital Specialist. Additional experience includes working as a Digital Producer at MediaWorks NZ and an Autocue Operator at TV3. Educational background includes a Bachelor’s Degree from the University of Auckland, a qualification in Te Reo Māori from Manukau Institute of Technology, and a diploma in Graphic Design and Web Development from Yoobee College of Creative Innovation.
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