Marina Maranhao

Business Intelligence Manager at WMcCann

Marina Maranhao is an experienced professional in business analytics and performance marketing, currently serving as a Business Analytics Supervisor at WMcCann since November 2022, overseeing clients such as Seara Alimentos and IPG Health. Previously, Marina held roles in performance marketing at ADDI, focusing on both B2B and B2C strategies, as well as extensive experience at WMcCann, Tribal Worldwide Brasil, and other agencies, where responsibilities included dashboard creation, campaign optimization, and data analysis for various clients. Marina's academic background includes a degree in Communication with a specialization in Advertising and Propaganda from Universidade Católica de Pernambuco, earned between 2012 and 2017.

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