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Crissie Craig

Senior Engagement Director at Wolff Olins

Crissie Craig has over 30 years of work experience in various roles related to client services, marketing, branding, and communication. Their most recent position is as a Senior Engagement Director at Wolff Olins, where they began in 2022. Prior to that, they worked as a Client Director at Superunion from 2019 to 2022. At Superunion, they managed client relationships and was involved in brand strategy and engagement for clients such as Airbus, Bank of America Merrill Lynch, and Nestle.

Before Superunion, Crissie was the Head of Marketing at Bink, an app that focuses on loyalty card storage and payment-linked loyalty. Crissie also worked as a Director of Client Services Project Management at Instinctif Partners, where they developed engagement strategies for clients and enabled behavioral change to drive business growth.

Crissie's earlier roles include Associate Partner at Pepper Consultants, Commercial Client Director at Corporate Culture, and Director/Client Services Director at Pepper Corporation Marketing Services. In these positions, they focused on client relationship management, strategic planning, and new business acquisition.

Crissie began their career as an Account Director at The White House, a subsidiary of DDB Group in South Africa, and later became an Associate Director of Client Services at Red Nail, part of the Leo Burnett Group. In these roles, they managed teams and worked with integrated clients on various marketing and branding projects.

Overall, Crissie has a wealth of experience in client services, marketing strategy, and brand management, making their a valuable asset in any company.

Crissie Craig completed their education at various institutions in chronological order. Crissie attended the University of South Africa/Universiteit van Suid-Afrika from 1988 to 1989, where they pursued a 1st year communications degree focusing on Communications, Psychology, and Philosophy. Later, they attended Willowmore High School from 1993 to 1997. Finally, they enrolled at the AAA School of Advertising from 1991 to 1996, where they obtained an Advertising Diploma.

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Previous companies

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Timeline

  • Senior Engagement Director

    February, 2022 - present

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