Peter Scott

Peter Scott has diverse work experience in the field of digital marketing. Peter began their career in 2014 as a Digital Marketing Executive at MUZU, where they managed Google AdWords campaigns in the United Kingdom, USA, and Germany. Peter'sresponsibilities also included overseeing Google Search and Google Display advertising campaigns to promote the Muzu brand and attract users to the website. Peter was responsible for planning and implementing AdWords/PPC campaigns, as well as optimizing them on a daily basis to ensure effective delivery against KPI and ROI targets. In 2015, Peter joined Wolfgang Digital, where they held various roles, starting as a PPC Executive and eventually becoming the Deputy Head of PPC. Currently, they hold the position of Head of Performance at Wolfgang Digital.

Peter Scott has a diverse education history in the field of marketing. In 2001, they enrolled in Technological University Dublin where they pursued a Bachelor of Business degree, specializing in Marketing Management. Peter successfully completed their undergraduate studies in 2005. Following this, Peter joined University College Dublin in 2005 and pursued a Master's degree in Marketing Practice, which they completed in 2006. In 2014, they furthered their education at Dublin City University, where they obtained a Graduate Certificate in Management with a specialization in Digital Marketing.